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Job Profile

salary £40,000
Creative Copywriter Weybridge | Marketing
Description

Weybridge
£40,000
THE ROLE

My client is looking for an experienced Creative Copywriter who can help rattle a few cages in the B2B world and turn the heads of those for whom marketing has simply joined the noise. They are looking for a copywriter who has solid B2B marketing experience (agency-based preferably) writing intelligent and engaging copy for a wide range of IT/Tech clients. You need to be able to think conceptually and creatively, whilst equally competent and comfortable in producing long-copy communications across a wide range of digital, social and offline media, including video, eDMs, websites, blogs, online adverts, newsletters, event invitations, white papers, brochures and research papers.

Responsibilities:

• To produce copy and content planning across designated clients
• Planning, writing and editing high quality copy and copy platforms for different channels across all clients especially digital and social
• Building and reviewing content plans and strategies, including creation and management of editorial calendars for digital and social communications
• Play a key role in the new business team and make presentations to clients when required

Essential Skills:

• Writing clear, persuasive and original copy
• Creative thinking, with lots of imagination, inspiration and ideas
• Experience and understanding of B2B technology products and solutions, typically covering hardware, software, data networking, data management, security, CRM, collaboration and cloud applications
• Ability to adapt message platforms and copy for different vertical sectors – financial services, public sector, retail, manufacturing etc – using the correct terminology and referencing the latest industry trends and challenges
• Familiar with concept development and the creation of SMPs
• Ability to write copy for SEO purposes
• Ability to turn sometimes complex technical content into easily understood and engaging copy
• Experience in social media writing, including blogging
• Able to write within brand guidelines and a defined tone of voice
• Acute attention to detail
• Strong client facing communicator, confident in asking questions and leading client copy-briefing calls
• Happy working in a fast paced, deadline driven environment across multiple projects
• Strong aptitude to team work and building solid relationships with creative and account teams

 

 

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0161 641 1303
0203 617 3999
hello@d-4digital.com

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